It’s been more than 10 years since WhatsApp made its debut and conquered the market. From a simple messaging app, it has evolved into a multimedia platform.
Sonia Galat, Co-founder and Director of Africa Business Venture spoke to two leading businesswomen, Dianna Games and Bolaji Sofoluwe, about the challenges and the opportunities that companies can have in the dynamic consumer markets of Nigeria and South Africa – the two of the largest consumer markets in the continent.
Explore the different resources available to build different distribution channels successfully.
Technology is disrupting economies globally, more so in African countries. And positively so. Having lagged in innovation in the past, African countries have been better placed this time to leverage technology, allowing them to leapfrog several development stages that are typically de rigueur in other spheres.
Africa’s emerging economies offer exciting opportunities for global businesses looking to expand. As one of the world’s fastest growing regions, Africa is set to be the next big consumer market.