Africa with it’s large consumer markets has attracted many companies before Covid-19 in search of growth opportunities. With the current situation, is Africa still a destination of choice for growth opportunities?
With 54 countries, Africa offers plenty of opportunities for companies looking for growth. Nevertheless, as much as Africa may seem familiar to us, it might sound to be a daunted task to determine...
Discover 5 ways businesses can enter the African market from market research, incorporation and launch.
One thing that is always overlooked is the potential for Africa to become a laboratory of new solutions. The continent will face unprecedented challenges in the decades to come: growing number of cities over one million inhabitants; very young populations and pressure on natural resources.