Diversification: A guide on how to successfully expand your business in Africa

Diversification is crucial, especially in the current international business environment where inconsistency is increasing. The African continent offers many opportunities through its various markets, regions, and growing economy.

Diversification: A guide on how to successfully expand your business in Africa

Don’t put all your eggs in one basket”, because if for some reason one single market fails, success in others will reduce the impact in the business, especially in situations like we are going through today with Covid-19.

Diversification is crucial, especially in the current international business environment where inconsistency is increasing. The African continent offers many opportunities through its various markets, regions, and growing economy.

Africa Business Venture and the Forum for International Trade Training are partnering to bring to our community all the necessary tools and support to strive in new markets. FITT provides international business training, resources and professional certification to individuals and businesses. We believe they are a great addition to our range of resources made available to our community.

Sonia Galat, Director of Africa Business Venture and Carolina Vasquez, Certified International Trade Professional, (CITP) and founder of Pacific Trade Global discuss the importance of diversifying one’s business and also the key elements of entering new markets in the African continent.

Watch the full discussion

Are you looking to build up your expertise in international trade?

The Forum for International Trade Training (FITT) is a not-for-profit organization dedicated to providing international business training, resources and professional certification to individuals and businesses.

They offer the only international business training programs and related professional designation (CITP®|FIBP®) endorsed by the World Trade Centers Association. And their international business training solutions have become the standard of excellence for global trade professionals around the world.