Key Maps to understand Africa’s consumer market growth
Africa’s emerging economies offer exciting opportunities for global businesses looking to expand. As one of the world’s fastest growing regions, Africa is set to be the next big consumer market. The growing middle class and a rise in disposable income has led the region to steadily outpace the global average in terms of increased consumer expenditure.
However, Africa is a complex market made up of 54 countries with different economic conditions. To take advantage of the opportunities and successfully expand to Africa, it’s important to understand what the emerging consumer markets look like on the continent. These maps will help you understand how consumer sales, income and spending habits are changing in Africa and how it will continue to drive the consumer market growth on the continent.